A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from October 13, 2018
“Happy as a witch in a broom factory” ("Happier than a witch in a broom factory")

Witches, according to legend, fly on broomsticks. “Happy as a witch in a broom factory” (or “Happier than a witch in a broom factory") is a saying that has been printed on many images. “Busier than a witch in a broom factory” was printed in the St. Louis (MO) Post-Dispatch on July 27, 1944.

A GEICO television commercial in September 2012 stated that its customers were “happier than a witch in a broom factory.” “Happy as a witch in a broom factory” was posted on Twitter by Phil Mayfield on October 4, 2012.


27 July 1944, St. Louis (MO) Post-Dispatch, “Convention Revives The ‘Political Spooks’” by Jean Lightfoot Coghlan, pt. 3, pg. 1C, col. 1:
NOT TOO MANY Republicans are interested, but election betting in the old Capone syndicate on the near North Side is busier than a witch in a broom factory.

Twitter
ss812
@ss812
GEICO Witch Commercial - Happier Than a Witch in a Broom Factory http://goo.gl/fb/tA0k5
10:03 AM - 7 Sep 2012

Twitter
Phil Mayfield
@youphilmedu
Happy as a witch in a broom factory
6:15 PM - 4 Oct 2012

Twitter
kp. 🖤
@kperkins54w
How happy? As happy as a witch in a broom factory. 😂
6:59 PM - 4 Oct 2012

YouTube
GEICO Witch Commercial Happier Than a Witch in a Broom Factory
kelly groce
Published on Oct 15, 2012
no copywrite infringement intended.  Just the best commercial yet from geico!

Twitter
Southern Angel Design
@AngelDesign18
Halloween shirt | Happy as a witch in a broom factory | autumn shirt | pumpkin shirt | funny shirt | funny fall shirt | Fall shirt https://etsy.me/2MDPMGG via @Etsy
9:13 PM - 31 Aug 2018

Elite Daily
30 Instagram Captions For Halloween Decor Pics, Because Your Space Is Boo-tiful
BY MARISA CASCIANO
October 12, 2018
(...)
9. “Happy as a witch in a broom factory.” — Unknown

Posted by Barry Popik
New York CityWork/Businesses • Saturday, October 13, 2018 • Permalink